A lot gets made these days about the rise of the so-called “subscription economy,” and what that means for business owners in a variety of industries as diverse as groceries and toiletries. But one industry that’s been wise to the benefits of the subscription model for ages is gyms and other health clubs. People pay a monthly fee in exchange for access to the gym space. Easy!
If you run a gym or health club, you know that it has plenty of challenges as it is (finding the right clients, finding the right trainers, finding the right location). So the last thing you should have to worry about is membership tracking and billing. That’s where good gym membership management software comes in.
Luckily for you, Subscription DNA is a membership management platform that’s as tough as your biggest gym rats, and just as willing to do your business’s heavy lifting.


Marketing is one of the most important jobs a business owner has. Even the best product or service in the world won’t be good for much if no one knows about it! Modern marketing strategies need to be comprehensive – with social media, content marketing, search marketing, direct marketing, traditional marketing, and more working together to create a consistent and compelling brand narrative.

